It’s critical to stay ahead of the curve and be in-the-know about what your competitors are up to
The content on competitor websites reveals much about strategy and focus, and companies are often eager to publish news of what’s to come — be that a new product, feature, event or market entry.
Regularly visiting and scrolling through your competitor’s homepage, press releases, news and blog posts requires time and hassle. Competitive monitoring tools can eliminate that headache, and let you monitor competitors through one central interface.
ChangeTower allows you to monitor competitor websites for the content changes that matter most to you.
Competitor price monitoring
Know when the competition changes their prices. Make sure your pricing is always strategic and responsive to industry trends with our competition monitor software.
Brand reputation monitoring
Keep a watchful eye on key consumer review websites and public forums, and develop a competitive advantage using our competitor monitoring tool. Monitor competitor brand mentions and compare with your own to adjust marketing and support team strategies accordingly.
Domain-wide competitive monitoring
Always know what your competitors are up to. Use our Domain Scanner to track all of a competitor’s pages – or multiple competitors simultaneously. Receive updates in a single dashboard, and add team members to share competitive intelligence with different teams and departments easily.
Use Case 1
News Monitoring
ChangeTower offers a variety of useful tools for news monitoring . Track content changes in a variety of ways - from new pages or posts to changes in keywords or code. Set up email notifications to automatically collect news monitor reports to share with your team or colleagues. Monitor as many different news sources as you need, or create categories of news sources to simplify data collection and review.
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Use Case 2
Monitor Jobs
Trying to monitor jobs manually is time-consuming, inconsistent, and prone to missed opportunities. With ChangeTower, you can automate job monitoring, ensuring you never miss a new posting or update to a position you’re interested in. Our tool alerts you the moment a company updates their careers page—whether it’s a new role, a change in job description, or an opening that reappears. No more refreshing websites or relying on outdated job boards. Stay ahead of the competition, streamline your job search, and act fast on new opportunities with real-time job listing monitor alerts.
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Use Case 3
Domain Monitor
ChangeTower offers a variety of useful tools for domain monitoring within one simple, user-friendly dashboard. Add multiple collaborators to share domain monitoring duties with your entire team, or easily allow clients to view reports or receive notifications. Set up email notifications to automatically collect domain monitoring reports to share with any stakeholder or for planning purposes. Monitor domains for SEO, IT, compliance, competitive intelligence, and more.
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Frequently Asked Questions
How can I measure competitive positioning with ChangeTower?
Start by inserting the URL of the page you want to track when setting up your monitors. You can choose to measure content changes to track new announcements or product offerings, HTML or meta changes to monitor competitor SEO initiatives, track price changes or new listings for e-commerce, or monitor competitor social media pages to see brand initiatives, among other uses!
How can ChangeTower help small businesses with competitive intelligence?
Unlike more pricy platforms with unneeded features, ChangeTower offers powerful competitor monitoring to fit any budget. Set up initial monitors for free, and scale up to monitor new or additional competitors as your budget allows. No long-term contracts or paying premiums for features you don't need.
What competitive intelligence tools are included with ChangeTower?
ChangeTower offers a variety of monitors, from tracking content changes or specific sections of webpages to full domain scanning capabilities to track major competitor websites and initiatives. Contact our Support team to find the competitive monitoring software package that fits your needs.